Mini MBA in Business Leadership
Course Overview
Designed for senior executives and managers aspiring for senior roles from all functions across every industry. The Mini MBA in Business Leadership programme is ideal for executives seeking to improve their knowledge across a wide spread of advanced business skills. It offers delegates a challenging and rewarding experience that will equip them with the advanced skills and knowledge they need to succeed in their chosen profession.
The Mini MBA is designed to equip you with many of the key insights, comprehensive management practices, benchmarks and business strategy tools taught in leading postgraduate courses - rapidly preparing you to handle new scenarios as a manager while strengthening professional performance, confidence and decision-making abilities.
This programme will help you take your career to the next level whilst giving you maximum impact on your career with minimum time away from the workplace.
At a glance
The Mini MBA programme has been developed with Salford Business School (SBS) to meet the demands of today’s current and aspiring global business leaders. It will give professionals a strong understanding of the core business principles and the skills required to be successful in business and beyond.
Blending academic principles and practical insights to provide a deep insight into the professional environment and specifically to engender the key skills that employers look for in their senior management.
How will I benefit?
Executives and Managers of all levels often use this programme as a springboard since it focuses on the key four pillars of today's business; strategy, marketing, finance and human resources. It has been designed to foster a broad range of business skills that are in high demand across all areas of industry. Delegates will be equipped with the knowledge, skills and tools to operate effectively in today’s rapidly changing global business environment.
Why choose the Mini MBA?
The Mini MBA in Business Leadership programme is highly participative, focusing on real business and industry issues. The programme is designed to give you a critical understanding of the key competency areas required for success within a business – enabling you to make more informed and commercially viable strategic decisions. Through business simulation techniques, you’ll maximise competency development and ensure any ideas on strategic implementation can be tested and appraised.
- What is a leader versus a manager?
- Building self-awareness
- Leading others and the organisation through change
- Leadership traits
- Emotional intelligence in leadership - why is it important?
- Frameworks to understand and analyse business operations
- Industry 4.0 as an aspirational model for change
- Understanding the business process, data/information and people organisational model
- Application of modern, industry-standard techniques to achieve operational excellence
- Motivation and methods to embrace automation
- Developing a marketing strategy
- How does marketing contribute to your organisation?
- What is customer value?
- Segmentation, positioning and targeting
- Marketing mix: product, service characteristics, price, place, promotion
- Integrated marketing communication
- Activity: Create a marketing mix strategy
- Digital marketing: channels, content and data
- Search Engine Optimisation (SEO)
- Website quality
- Marketing plan structure
- Company finance structure
- Financial reports and reporting
- Balance sheet and profit and loss
- Importance of cash flow
- Planning a strategy for the wider organisation
- How to bring divisions together
- The format of the agenda is subject to change
Learning Outcomes:
- Capture many key learning points of a postgraduate business course with a fraction of the time and cost
- Broaden your horizon and gain well-rounded business acumen
- Gain exposure to best practices and benchmarks beyond your industry
- Discard outdated approaches and learn up-to-the-minute strategies
- Sharpen your ability to make decisions in a complex business environment
- Go from ideas to action with practical exercises and group projects
- Take away effective tools and processes for immediate impact on the job
- Gain access to advice from an outstanding faculty team even after the programme
- Connect with an exceptional peer group from diverse industries
- Achieve a better understanding of your people, your products and your business – giving you an unparalleled view of where your organisation stands, its strengths and future growth opportunities
- Have a solid platform on which to make strategic, technical, financial and management decisions that are reliable, well-grounded and commercially viable
- Gain a clear picture of the business world and its future direction, with forecasts, timelines and analysis from the experts
- Learn best practice leadership techniques and how they can be applied within the industry
- Become fully equipped to take on new challenges and progress within your organisation
- Gain lifetime membership to our Mini MBA Alumni Network. You will join an exclusive club, in which you can readily share ideas and expertise with like-minded colleagues
Janet Grant
Janet qualified as a Chartered Accountant with Ernst and Young and has over 20 years of experience in senior management and finance director roles for recognised retailers such as WH Smiths and Littlewoods. She then followed her passion for developing people by becoming a leadership development trainer and resilience coach, working with a wide range of companies including the NHS, BAE Systems, marketing agencies and housing associations.
Janet supports not-for-profit organisations and currently acts as a Governor for the Trafford College Group, a Trustee and Treasurer for Home-Start Trafford, Salford and Wigan plus a business mentor with the Manchester Business Growth Hub.
Janet is a member of the Institute of Chartered Accountants (ICAEW), the Association of Coaching (AOC) and the Institute of Leadership and Management (ILM). She is also an accredited practitioner for the Thrive RQi resilience programme plus trained in the Drake P3 behavioural profiling system.
Martin Corlett-Moss
Martin has worked in the marketing industry for 31 years. For the first part of his career, he worked client-side for various major motor manufacturers and for the last 20 years has worked agency-side for a broad range of large and small clients.
As both Marketing Director and Managing Director, he has worked with clients at every level to implement marketing strategies and develop tactical campaigns across companies as diverse as Lloyds TSB, Mercedes, Scania and Harper Collins. Over the last 8 years, he has worked with companies throughout a wide range of industry sectors, from start-up entrepreneurs to larger, well-established brands.
He delivers training, coaching, and consultancy on every element of marketing, and has trained hundreds of companies in how to develop their marketing: what to do, what not to do, and how it all fits together.
He is a combination of strategist, planner, and tactical marketeer with a wealth of real experience working as, and with, marketing directors, owner-drivers, CEOs and teams.
Andrew Carroll
Andrew is focused on strategy and leadership with an emphasis on accelerating change. He was educated at Oxford and London universities. He has more than 20 years of experience as an Independent Director and Consultant, working as a coach and facilitator with boards and senior leadership teams.
He previously held roles such as HR Director at General Accident (FTSE-100 Insurer), Consulting Manager at Mercuri Urval (Manchester Office of European Consultancy) and Associate at Henley Management College. In addition to being a Chartered Director, he has the IPM Professional Management Qualification and Certifications from the British Psychological Society.
John Palfreyman
John combines part-time non-executive director positions with supervisory and guest lecturing activities with the University of Leeds Business School.
John’s full-time career with IBM - which concluded in mid-2017 – was a mixture of leveraging digital technologies into government and public sector organisations around the world with the commercial exploitation of emerging technologies for business benefit, across all industries and geographies.
Before IBM, John enjoyed a number of business leadership roles in professional information technology services in the UK and Germany. John’s current interests include the application of blockchain technologies for business benefit, strategic agility, digital transformation and the cultural enablers of organisational transformation. John is passionate about the appropriate application of technology to drive long-term competitive advantage in the context of a long-term strategic plan.
Francesca is a dynamic and forward-thinking accountant who defies the conventional stereotype.
With a unique blend of financial acumen and strategic vision, she brings a fresh perspective to the table, focused on driving real, tangible results.
Francesca’s diverse background includes hands-on experience working within operational and trading teams in businesses varying in size - from start-ups to global companies turning over more than £40billion p/a. Her solid grasp of how finance interacts with other business functions enables her to offer practical insights and solutions that have a direct impact on financial performance.
By championing efficiency, collaboration and innovation, she empowers organisations to thrive in today's fast-paced and ever-changing market environment.
Her core skills and experiences include strategic business planning, financial planning and analysis, reporting on financial performance and business transformation.
Combining financial acumen with a creative flair, Francesca is not your typical accountant – she is a catalyst for change and a trusted partner in achieving sustainable growth.
Alongside running her boutique consultancy, Francesca serves as a member of the ICAEW Greater Manchester Regional Board and is a Trustee of Manchester charity TiPP.
On-campus Training
Salford Professional Development training facilities is located in Greater Manchester, just outside the city centre on The University of Salford campus at Adelphi House.
If you prefer face-to-face learning methods, receive personal one-to-one support from expert tutors and enjoy networking with like-minded professionals, our on-campus training cohorts may be the best option for you.
Online Classroom
This programme offers virtual classroom learning dates to best suit those who have busy work/life schedule, are located outside of the United Kingdom or outside of the Northwest of the UK area and prefer online learning methods and networking.
In-House and Tailored Training
Our in-house and bespoke training options are perfect for organisations who are looking to upskill a group of professionals and prefer to have the training delivered on site from their location. We also offer the option to tailor course content to match the groups real life experiences they will face in their role and industry.
All Dates and Locations
View Course Brochure
FAQ's
Participants typically have at least four or more years of work experience and tend to be mid to upper-level managers (with or without direct reports), coming from every discipline, size and type of organisation, including private companies, not-for-profits and government services. Note that participants will be joined in groups with peers with different expertise to maximise learning exchanges.
Mini MBA is open to all levels of experience and will include participants with a diverse range of professional backgrounds including engineering, project management, human resources, operations, sales and many more. A Bachelor or Masters degree is not a prerequisite for enrolment, and some find this programme an excellent refresher course for a degree past 7 years.
As the programme is run over an intensive 5 days, whilst homework may be required during the period it is taking place, there will be no subsequent requirements that will eat into your valuable time.
The emphasis is on helping you reach your peak of excellence and accelerating your career goals, which is why even Masters graduates take the programme to refresh their knowledge base and specialised managers take it to broaden their expertise. Executives use the programme to develop strategic management skills and network with exceptional peers from a variety of industries.
Programmes can often fill up a couple of months in advance, so we strongly advise you to register early. Payment must also be completed before you attend, with joining instructions sent about 2 weeks in advance of the start date. Only then is your position secured on the programme.