Dr Yajie Chen
Salford Business School
Current positions
Lecturer in Digital Marketing
Biography
Dr Yajie Chen is a Lecturer in Digital Marketing at Salford Business School. He was a teaching associate in Marketing and Creative and Cultural Industries at the University of Sheffield before joining Salford Business School. He was awarded a PhD in Marketing from Sheffield University Management School which explored digital platform quality attributes and audiences' behaviour and psychology. His current research interests are related to digital platforms, consumer behaviour and psychology, digital creative and cultural industries, and AI marketing practices.
Areas of Research
Digital platforms, consumer behaviour and psychology, digital creative and cultural industries, sustainable marketing, and AI marketing practices.
Areas of Supervision
Digital platforms, consumer behaviour and psychology, digital creative and cultural industries, and AI marketing practices.
Qualifications
-
PhD in Marketing
-
Msc Creative and Cultural Industries Management