Graduate launches clothing business to help homeless

Michael Diboue, who has started Sinmas clothing has said 10% of company earnings will go to charity.

He graduated from the University of Salford last year with a degree in Business Management with Sport and is now getting support from Launch @salforduni - the University’s business incubator which supports students past and present in running their own business.

Sinmas not only comes from his time at Salford studying business, but from his passion to help others. Both himself and his sister have been buying food to give to the homeless and helping those who are less fortunate for many years. His Sinmas clothing business focuses on sport and street wear with a Sinmas website already up and running.

Michael was born in Cameroon and moved to Spain at the age of five. He grew up in Madrid where he experienced some tough challenges through the economic crisis in 2008, he said: “I have been in that position where there has been no hope and feel like you’re lacking skills to help the community.

“I want to tackle that issue, so people don’t experience that.”

Only a month in, Launch has helped Michael learn an array of skills needed to ensure he can continue to run his business which was set up in 2019. He said it was a “great feeling” to hear his application had been successful over the phone. He has learnt how to overcome barriers and challenges as well as legal requirements. There’s also funding opportunities, with big potential to expand and grow.

Michael said: “Salford actually offer a lot of resources to their students; they really look after them and provide a lot of connections.”