Free webinars: Digital marketing strategy to thrive in the pandemic and beyond

Digital marketers around the globe are now facing unprecedented challenges. It is now up to them to manage internal communications with workforces that find themselves confined to their homes, as well as external communications with customers who have gone through a major re-prioritisation of their needs. These webinars feature three panel discussions of industry practitioners and academics who share lessons about digital marketing Channels, Content and Data at the time of the COVID-19 crisis.

The webinars are part of the launch of the 2nd edition of the Digital and Social Media Marketing: A results driven approach book. In the spirit of the book, to offer actionable advice as well as theoretical explanations, the sessions are structured around three elements of Digital Marketing strategy – Content, Channels and Data. These elements are central to developing of a customer centric digital marketing strategy as advocated in the book.

Why join these online webinars?

• Hear reflection on lessons learned by others in digital marketing at the time of crisis
• Get inspiration from other marketers by observing and interacting with international experts
• See a wide range of organisations reflect on the use of digital marketing strategy and communications during the COVID 19 global pandemic.

Who should attend?

• Marketers
• Practitioners
• Marketing students and enthusiasts
• Entrepreneurs
• Academics

Digital content lessons to thrive in the pandemic and beyond webinar (22 April)

The session focuses on lessons and cases to illustrate the development of content that connects during the pandemic and beyond by being empathetic and relevant to customers’ pain and trust points.

Panellists:

• Olga Andrienko SEM Rush. Head of Global marketing. USA. Together with her team, Olga has built one of the strongest international communities in the online marketing industry. In 2016 Olga mainly focused on tapping into new markets, and Year on Year (YoY) average revenue growth from top 10 new markets was >90%.
• Dr Natalia Wiechowski CEO & Founder at Think Natalia – UAE. An International Keynote Speaker, Personal Branding Strategist and Middle East leading Edutrainer. She coaches consultants to grow their business through Organic LinkedIn Marketing.
• Tina Judic CEO at Found – UK. An industry-leading digital growth agency that has won multiple awards like the Google Premier Partners EMEA. She specialises in digital marketing, SEM and content marketing client strategy.
• Dr Alex Fenton Lecturer in Digital Business at Salford Business School, University of Salford – UK. Alex Fenton’s research focuses on how innovative digital technologies can improve business processes and impact positively on individuals. He is the author of the book Strategic Digital Transformation and will be discussing social media content, fake news and influencers during a global pandemic including mapping out social.

Session chair and book’s editor: Dr Ana Cruz Lecturer and Brand Strategy Consultant. The University of Sheffield, international Faculty City college. Greece

Engaging digital channels: effective toolkit in times of crisis webinar (6 May)

Panellists:

• Hadeel Hmaidi – Social Content at Expo 2020 Dubai – UAE
• Serena Pasqualetto – Digital Marketing Manager at Pixartprinting – Italy
• Carla Dawson – B2B Growth Marketing Strategist / Hacker at Onmarc & xDawson – USA
• Dr Anna Tarabasz – Deputy Director MGB Internship / Assistant Professor Marketing at SP Jain School of Global Management – UAE

Session chair and book’s editor: Dr. Tahir Rashid. DBA Director/ Senior Lecturer in Digital Marketing & Strategy. Salford Business School, UK.

Effective use of data insights to deliver commercial results webinar (20 May)

Panellists:

• Tim Stewart – Consultant at trsdigital Ltd – UK
• Edouard Belouet – Managing Director – Accenture – France
• Ryan Deane – Media & Marketing Manager at Salford City Football Club – UK
• Christopher Hackett – Head of Technology at 7th Minute – UK

Session chair and book’s editor: Dr Aleksej Heinze KEDGE Business School, France