Studying MA Digital Video Production and Marketing: Muhammad's Story

Choosing MA Digital Video Production and Marketing

"I decided to complete my master’s at the University of Salford primarily because of its exceptional facilities and hands-on practical teaching approach. I also wanted to learn from true industry experts who would be able to provide guidance and mentorship.

The programme is taught in a comprehensive and engaging manner, whilst covering a range of key topics including creative storytelling and data-driven marketing strategies. The best thing about the course is its practical focus. Our tutors seamlessly integrate classroom discussions with their own experiences and insights.   

As part of the course, I found a placement with a reputable hotel chain. During my time working with them, I’ve focused on creating video content and establishing a strong social media strategy. This opportunity has provided invaluable real-world experience.

Overall, the course has equipped me with the crucial skills needed to navigate the ever-evolving landscape of digital video production and marketing. I now feel confident in my ability to create impactful content and execute effective marketing strategies."

Outside of the classroom

"Being far away from home was challenging at first however the welcoming environment at Salford and the support from my lecturers and fellow students made me feel at ease and motivated to excel.

The support for international students is exceptional. From orientation programmes during Welcome Week to ongoing guidance through askUS, the University ensures that international students are welcomed and supported.

Alongside my studies, I’ve focused on maximising my learning within the course curriculum and attending industry-related events. Through these experiences, I’ve connected with peers from a diverse range of backgrounds which has been highly rewarding.

My favourite thing about living in Salford is its vibrant atmosphere and proximity to creative hubs including MediaCity. It’s an inspiring environment to live in as someone passionate about video production and marketing."

Looking towards the future

"My time at Salford has been transformative and enriching. I’ve grown both personally and professionally thanks to the excellent education and support I’ve received.

For the remainder of my studies, I plan to refine my skills further and leverage my placement experience to enhance my portfolio and deepen my industry connections to pursue a successful career in the sector. I’m excited to work with businesses that value impactful storytelling and effective marketing strategies.

My advice to future international students would be to embrace the opportunity to learn and network, actively engage with the university community and explore Salford and Manchester to make the most of your experience abroad."